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    <loc>https://www.traceyfrostcoaching.com/home</loc>
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    <lastmod>2025-06-27</lastmod>
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      <image:title>Home - What I do for my clients</image:title>
      <image:caption>I help smart, capable people achieve success, happiness and balance as they define it In my coaching practice I offer a safe space held with no judgment, with absolute focus on my individual clients needs, their personal or professional goals and agenda.  By using tools and techniques that allow people to journey through a period of powerful self-discovery they are able to harness all the resources and capability that already exist within them, making them feel energised, empowered and brave enough to write their future story the way that they want it to be written.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>People often ask: Who do you work with?   The answer is simple,: Anyone who feels the need to make a shift in their lives or need to move towards something. That could be anything from career planning, confidence, avoiding burnout, running a marathon, communication skills, relationship issues, managing change, menopause or kicking a YouTube habit .. honestly the list is pretty much endless. I am fortunate enough to work with some brilliant organisations and deliver Executive coaching to C-Suite and board members. Even more fortunate to have worked with primary school children! On a personal level, I have a particular interest in supporting working Mums - from coaching managers on how to support working mums to working with Mums who are trying to work outside the home and have a family.</image:caption>
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    <loc>https://www.traceyfrostcoaching.com/work-with-me</loc>
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    <lastmod>2025-08-07</lastmod>
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    <loc>https://www.traceyfrostcoaching.com/about</loc>
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      <image:title>About</image:title>
      <image:caption>Hello! I’m Tracey—an experienced Professional Personal &amp; Executive Coach, ICF and EMCC accredited, I am passionate about helping people unlock clarity, confidence, and meaningful transformation. Before stepping into coaching, I spent over 20 years working in Media and Communications, partnering with some of the most iconic household and media brands. My work focused on successfully developing and delivering communications strategies that helped businesses meet their goals— the key to this was always in the relationships I built across teams, clients, agencies, and peers. Over the last thirteen years, I’ve also lived the (sometimes) messy, journey of becoming—and being—a full-time working mum and more recently a carer to parents. Balancing career, motherhood and caring isn’t easy, but it’s definitely shaped who I am now and how I coach. Its made me embrace life to the full - music, friends, dancing, exploring, reading, talking - laughing ! I believe every part of our story matters. Whether it’s personal, professional, or somewhere in between! My coaching style is firmly rooted in real connection—zero judgment, lots of deep listening, and the kind of thoughtful challenge that helps shift things. I work with people to uncover the beliefs and habits that might be holding them back, and together we build strategies that create real, lasting change. If that sounds interesting, then please press the button and lets have a conversation.</image:caption>
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    <loc>https://www.traceyfrostcoaching.com/contact</loc>
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    <lastmod>2022-03-07</lastmod>
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    <loc>https://www.traceyfrostcoaching.com/get-started</loc>
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    <lastmod>2025-05-09</lastmod>
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    <lastmod>2024-04-10</lastmod>
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    <lastmod>2024-04-10</lastmod>
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    <lastmod>2024-04-10</lastmod>
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